AFC Wimbledon's Investors: Who Is Omar Mir?

Who is funding the deal?

The proposed £87m investment would be made through Sloane Street Capital Limited, a British investment vehicle incorporated on 4 June 2026 under company number 17262271. Its first accounts are not due until March 2028, which is normal for a company created for a single transaction and also means members voting on the proposal have no published financial history to examine.

According to the club's member information pack, technology executive Omar Mir is SSC's sole funder and would hold 95% of its shares on completion. Former Chelsea and England defender Ryan Bertrand, investment manager Stuart Fiertz, Oliver Ward and Hugh Rosen would each hold 1.25%.

That distribution matters, because it is not how the deal has been reported. Bertrand has been widely described as leading or fronting an £87m bid for Wimbledon, and the proposal is not his to lead financially. The capital is Mir's, and the other four participants contribute investment, commercial and football expertise rather than money. The financial mechanics of the commitment itself — the staged payments, the management fee and the protections if funding stops — are examined in our companion analysis of the deal terms.

The pack states that SSC will not use borrowing to finance its commitment, and that the club's solicitors, Sheridans, have completed proof-of-funds, source-of-funds and source-of-wealth checks together with background screening, without identifying concerns. The transaction would also require approval from the Independent Football Regulator and the EFL, both of which conduct their own suitability and source-of-funds assessments.

Who is Omar Mir?

Omar Mir is a London-based technology executive whose career spans international technology infrastructure, growth investment and artificial intelligence. He has held senior international responsibilities at World Wide Technology, the privately owned American technology infrastructure group, over more than a decade, developing its international business and establishing its UK presence; WWT identifies him as Global Strategic Advisor to its co-founder and chief executive, while other profiles describe him as an international board member directing global growth strategy. He was appointed a Senior Advisor at General Atlantic, the growth-equity investment firm, in July 2026, and in January 2024 the AI data infrastructure company VAST Data announced his appointment as Senior Advisor for Europe, the Middle East and Africa. He chairs AI and advanced technologies for the Sustainable Markets Initiative, advises King's Trust International and is an Honorary Visiting Professor at Imperial College Business School.

His interests extend beyond advisory appointments. Companies House records him as Omar Iqtidar Mir, and as a director and person with significant control of Greyparrot.AI Ltd, holding more than 25% but not more than 50% of its shares and voting rights from March 2026. He also holds a directorship connected with World Wide Technology's UK business. Those records establish equity ownership and corporate responsibility alongside the advisory work, although they do not disclose the value of his holdings.

No company with which Mir is associated has been identified as a financial participant in the Wimbledon transaction. Neither WWT, General Atlantic, VAST Data nor Greyparrot has any disclosed role in it, and the club attributes the investment to Mir personally through Sloane Street Capital. What the public record establishes is a substantial career and genuine commercial interests; what it does not establish is how an £87m commitment will be financed across its full five-year term. For members, the question is therefore not whether Mir has a real business background — he plainly does — but how the funding obligations are secured and verified.

What is Ryan Bertrand's role?

Bertrand would hold 1.25% of SSC and become AFC Wimbledon's senior football adviser. The former England international won the Champions League with Chelsea in 2012 and later played for Southampton and Leicester City, and that background is directly relevant to a transaction in which SSC would take on considerable responsibility for the sporting operation — recruitment, player trading, academy development, performance operations and senior football appointments across the men's and women's teams, within budgets and procedures agreed by the AFCW PLC board.

His involvement gives the investor group a recognisable football figure and a credible sporting voice. It does not make it his investment.

Who else is involved?

Stuart Fiertz is a co-founder of Cheyne Capital, the London-based alternative investment manager, and brings institutional investment experience. Oliver Ward has been associated with the football representation business FA Sport, and the pack provides for him to leave that business on completion. Hugh Rosen is identified as the fifth principal; his inclusion should not be read as implying a funding commitment, since the club names Mir as sole funder.

Ward's background explains provisions that would otherwise look like boilerplate. The proposal includes safeguards on agency conflicts and commissions arising from Wimbledon transactions, and they exist because one of the five principals comes from the representation business and would hold a board seat at a club whose recruitment and player trading the investor would control.

Fiertz and Ward are proposed as SSC's two representatives on a twelve-member board, with an observer seat alongside them and the Dons Trust retaining the right to appoint the chairman. SSC would therefore hold two voting directors out of twelve while exercising substantial delegated authority over football operations — a boundary that is contractual rather than numerical.

Is Sloane Street Capital buying 90% of the club?

No, and the distinction is the basis on which the Trust board is recommending the deal.

SSC would subscribe £16m for newly issued shares representing 34.7% of AFCW PLC, company number 04764827, with a further £71m committed through 2030/31 and its economic entitlement rising in stages to a maximum of 90% as qualifying funding is delivered and verified. The Dons Trust would permanently retain at least 50.01% of the voting rights, together with protections over the club's name, badge, colours, relocation and the Plough Lane freehold, a right of first refusal over SSC's interest and safeguards on the suitability of any future purchaser of it.

Voting rights determine formal corporate authority; economic rights determine participation in financial value. The investor could become entitled to 90% of the club's economic value without acquiring majority voting control, and reporting that says SSC would own 90% of AFC Wimbledon describes something other than what the club has published.

That does not make SSC passive. Its contractual responsibilities for football operations, its management fee and its economic entitlement would give it considerable influence over the club's direction.

The Bottom Line

The investment is not Ryan Bertrand's, and it is not a 90% takeover.

It is funded by Omar Mir, whose career at World Wide Technology, General Atlantic and VAST Data is substantial and whose shareholding in Greyparrot.AI establishes commercial interests beyond advisory roles. Mir would hold 95% of Sloane Street Capital; Bertrand would hold 1.25% and advise on football.

What the public record does not show is the source of the capital behind an £87m unleveraged commitment. The club says its solicitors have examined that and found nothing of concern, and the regulator and the EFL will examine it again. Members voting before 17 November are being asked to rely on those assurances rather than on a published financial history, because a company incorporated in June does not have one.